Huckberry
The Huckberry marketing update was a senior year mock project, aiming to rebrand an existing lifestyle brand. Huckberry stands for adventure and their products define the outdoors. They are "For The Outdoors". A human needs just two things to thrive in nature; the right tools and an environment to utilize them. To represent this, the new logo embodies these two aspects. A must have survival tool, the hatchet, encapsulating protection, safety & tangibility, combining one of the most rugged terrains mother earth has given us, the mountain biome.
